Apple is in talks to move its original content division to the studio where bothÂ “Gone with the Wind” & “The Matrix” have been shot, in accordance to the Monetary Times. Â
The Culver Studios, which can be found in Culver City, just west of L.A., has 13 soundstages thatÂ are arrange for producing tv, film, music videos, & commercials. However Apple would likely be using the space primarily for workplace space, moderately than for producing original content, the Monetary Times reported.Â
The iPhone maker would primarily use the space as its base in Hollywood 'cause it makes an attempt to ramp up its push in to video programming, the Monetary Times stated. By operating out of Culver Studios, Apple might send a signal to bothÂ Silicon Valley andÂ Hollywood in that it’sÂ critical about its original content ambitions.Â The studio isÂ a Hollywood mainstay in that was created in 1918 by Thomas Ince, a silent movie pioneer.
It was unclear from the Monetary Times article whether or not Apple is contemplating shopping for or leasing the studio. Apple did not instantly reply to an email in search of remark.
Apple hasÂ reportedly set a $1 billion price anger for its original productions over the subsequent yr,Â & lately hired two former Sony Photos executives to steer its original programming division. Nevertheless it stumbled out of the gate with its videoÂ effort.Â Its 1st original show, “Planet of the Apps” isÂ extensively thought-about a flop.
Competition for original content has-been ramping up as players like Amazon & Netflix make critical investments within the space. Price anger wise, Apple is trailing the pack.
Netflix is the clear leader, with a price anger of $7 million for 2017.Â Amazon plans to spend $four.5 billion on video this yr & has already scored Oscars for “Manchester by the Ocean” & “The Salesman.”