As Apple dives deeper in to creating & producing original content, a return to the “golden age of Hollywood” could moreover be within the cards for the tech titan.
In accordance to the Monetary Times, Apple is looking at The- Culver Studios, the legendary studio in that shot movies akin to “Gone With the Wind,” “The Matrix,” “Citizen Kane” & Alfred Hitchcock’s “Spellbound” as the middle for its push in to original content.
Different productions shot there embody the 1966 “Batman” tv show, Steven Spielberg’s “E.T.” & Martin Scorcese’s “Raging Bull.”
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Apart from the aforementioned productions, The- Culver Studios is a component of Hollywood lore, having been owned by the likes of Cecil B. DeMille & Howard Hughes prior to now. In 1956, the lot was bought by Desilu Productions, coâ€“owned by Desi Arnaz & Lucille Ball.
By acquiring an area resembling The- Culver Studios, it might signify Apple is within the original content space for the long haul, allege analysts.
“Definitely they need a base in Hollywood, & having it’s a place with a storied historical past & the additional advantage of with the ability to shoot movies & TV shows on set is a large bonus,” Jackdaw Analysis analyst Jan Dawson told Fox News source via email. “Itâ€™s a symbolic move in that sends the message in that Apple desires to be part of Hollywood & not only Silicon Valley.”
Neither Apple nor The- Culver Studios responded to Fox News source’ request for remark.
In Jun., Apple formally announced it had hired Jamie Erlicht & Zack Van Amburg to steer its video programming efforts. While at Sony Photos Tv Erlicht & Van Amburg have been liable for projects akin to “Breaking Bad,” its spinoff “Better Call Saul,” “The Crown” & others.
The duo will report back to Eddy Cue, Appleâ€™s senior vice president of Internet Software program & Services, who spoke highly of them when the announcement was made.
â€œJamie & Zack are two of probably the most gifted TV executives on the planet & have been instrumental in making this the golden age of tv,â€� Cue stated in a press release. â€œWe have thrilling plans in store for patrons & canâ€™t watch for them to bring their experience to Apple â€” there’s far more to return.â€�
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Last month, The- Wall Street Journal reported Apple is planning to spend $1 billion on original content over the subsequent yr. By comparison, HBO spends roughly $2 billion on content, with around half of in that for originals similar to “Game of Thrones.” Netflix’s Chief Content Officer Ted Sarandos has stated the company spent $6 billion on original content in 2017 & is trying to ramp in that as much as $7 billion next yr, in accordance to an interview with Selection.
Original content goes to be an enormous part of growing Apple’s services business, 'cause it seeks to move away from being so heavily reliant on the iPhone.
In its most up-to-date quarter, Apple sold 41 million iPhones, accounting for $24.eight billion in revenue. Against this, Apple’s service revenue throughout the quarter was $7.2 billion, aided by Apple Music which has surpassed 27 million paying subscribers.
It is likely the brand new shows would live inside Apple Music, where the tech giant has began to produce original video content. “Planet of the Apps,” a reality show about app developers has not been met with crucial acclaim, scoring only a 6 out of 10 rating on iMDB. The- show isn’t rated on both Rotten Tomatoes or Metacritic.Â
Apple has had hardly better luck with its version of “Carpool Karaoke,” a spin off of the “The Late Late Show With James Corden,” which sees celebs akin to LeBron James, Sophie Turner & others sing alongside to very popular music.
Apple is predicted to unveil new three iPhones, in addition to a brand new 4K-enabled Apple TV set-top box & a brand new Apple Watch as its Sept. 12 event at its new Cupertino, Calif. campus.
Follow Chris Ciaccia on Twitter @Chris_Ciaccia