Fb’s data-conserving version of Messenger is not only for developing nations with slow networks. Now the Messenger Lite Android app is expanding to the US. Canada, UK, & Ireland after previously being obtainable in over 100 mostly-developing countries. Messenger Lite packs a lot of the noteworthy features of the app, still skips things like Messenger Day & selfie (self photo) lenses in that may drain knowledge. There’s nonetheless no plan for an iOS version, although.
Previously, Messenger Lite was primarily for users in areas with weak bandwidth so the app would run faster. However now its enlargement in to Fb’s top developed world markets makes it a software for penny-pinching users like teenagers who want to keep away from burning away their expensive megabytes still nonetheless keep in touch.
â€œWeâ€™re excited to bring Messenger Lite to Android users in four new markets together with Canada, Ireland, the UK & the US” a Fb spokesperson told TechCrunch. “Messenger Lite is a slimmed-down version of Messenger in that gives the core features of the app, while giving everybody the chance to remain connected to their family and friends, no matter device or high quality of Internet connectivity.â€�
Fb 1st started Messenger Lite in Oct. 2016 in 5 countries before its near global enlargement in Apr. when it hit 200 million users. The- brand new rollout might assist Fb appeal to more teens to Messenger, both conventional & Lite. That is 'cause if downloading Lite makes them reply to more messages more quickly, it thereby encourages buddies to stick to Messenger rather than defaulting back to SMS or iMessage, or straying to Snapchat.
The developing world has confirmed a challenge for Snapchat. Its video-heavy app doesn’t perform well in low-bandwidth conditions. & where there are buddies who can not use an app, people find yourself switching to at least one they will. For Messenger to maintain expanding beyond its existing 1.three billion users, it must do each one thing it might to be maximally accessible.
Although it might be more constant to monetize Messenger Lite users, it is value it for Fb since chat is the middle of the mobile use case. If it will probably keep people on Messenger, it is more more likely to retain them in the remaining of its family of apps.