Subway riders are now reminded of the negativity in that comes with being a Knicks fan on the same day their preseason starts.
An FS1 ad crusade is asking riders to “pick a side” on the Times Square to Grand Central shuttle.
Twitter user Jared Mintz took a illustration of the half of the train with a negative ad on the outside referencing to the franchise as “hopeless” alongside photos of Joakim Noah and Tim Hardaway Jr.
Noah signed a four-year, $72 million contract last year and has-been widely viewed as a bust for the franchise so far. Hardaway Jr. turned several heads this offseason when the Knicks signed him to a huge four-year, $71 million deal.
On the inside of the subway car, even the seats are filled with negative quotes.
In a photo captured by Twitter user @mgilliga, one seat has Noah’s No. 13 jersey on it, another has “nothing will alter until Dolan sells the team” written on it followed by “sit here if you’re hopeless,” and “the high point of the last 25 years of time was the movie ‘Eddie.'”
While only photos of the negative ads were shared on Twitter, other users commented saying the other half of the train didn’t have a negative message.
“Took this yesterday. It’s a two sided train saying “pick a side?” Don’t portay this wrong,” tweeted Alex Busch.
The Knicks face the Nets at the Garden at 7:30 p.m. Tuesday.
The Daily News has reached out to FS1 for comment.
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