The two Schitt’s Creek stars and recent Emmy winners launch an official “call to joy” which is the name of the campaign in the bright and festive promo video.
Hudson’s Bay has also revealed their new Holiday Hub, which is a one-stop destination for busy holiday shoppers and includes the 2020 Hudson’s Bay Holiday Gift Guide with gifts fit for every personality on the nice list.
“Growing up with my big family in Toronto, I was excited every year to see the beautiful holiday window display at Hudson’s Bay. I was also thrilled knowing my Mom and Dad would be buying our Christmas presents there! So I’m very happy to join this festive campaign celebrating Canadians and our colourful holiday season,” Catherine shared of her holiday memories and the new campaign.
Annie added, “The magic of the holiday season is spreading joy and that’s what Hudson’s Bay’s campaign ‘A Call to Joy’ is celebrating. For me, that joy is sobbing through ‘It’s A Wonderful Life’ in front of the family Christmas tree.”
You can watch one of the promos with Catherine and Annie below!