Instagram just introduced a brand new feature called Reels and it immediately has drawn comparison to the social media app TikTok.
Reels is a “new way to create and discover short, entertaining videos on Instagram” and it just rolled out in more than 50 countries around the world.
The example videos that are shown in the highlight reel for Reels look eerily similar to a lot of the videos that you would see on TikTok.
So, what does TikTok have to say about this all?
“well… this looks familiar 🤔 😉,” the TikTok account on Twitter wrote while quote tweeting Instagram’s announcement of the feature.
Find out which celebrity was the first one to use the feature. At one point, she was the most followed celebrity on the app!