The 34-year-old Jeffree Star Cosmetics mogul unveiled the green-themed Blood Money palette on Saturday (November 7), which quickly shot to the Top 10 of YouTube’s Trending, remaining there for at least a full day.
“HEY EVERYONE! Welcome BACK to my channel!! Today I’m revealing the brand new Jeffree Star Cosmetics Blood Money collection! It was finally time to do an ALL green palette and the fantasy is here… Introducing an 18 pan custom mint trunk with gold hardware. We have all new THE GLOSS shades, a new Mini Velour Liquid Lipstick bundle, and a NEW PRODUCT… the first ever Jeffree Star EYELINERS!!!!!! EVERYTHING LAUNCHES ON NOV. 13TH @ 10AM PST!!!!!!!!!!!!!! Watch the entire video for swatches, packaging and the FULL tea!” he wrote.