Jeffree Star is being sued.
The 34-year-old Jeffree Star Cosmetics entrepreneur is being accused of using the late Anna Nicole Smith to promote his makeup line.
The estate of the late model and actress filed a lawsuit in Los Angeles Superior Court, according to The Blast.
The estate explained that they own the intellectual property rights associated with Anna Nicole Smith after her passing on February 8, 2007, and accused Jeffree Star Cosmetics of using her “name, image, and likeness to advertise for sale and sell its different commercial products.”
Jeffree is selling a lipstick called “Anna Nicole” and using her signature red color, and is using her likeness on the marketing/packaging materials, according to the estate. The lawsuit claims he’s also selling an Anna Nicole lipliner/eyeliner.
He reportedly never got permission, “nor did Defendant pay or offer to pay Plaintiff compensation for the commercial use of such rights, let alone compensation commensurate with the substantial commercial value of using Anna Nicole Smith’s name, image and likeness.”
The estate is seeking unspecified damages, and want the court to order Jeffree to turn over all profits he made from the sale of Anna Nicole Smith’s products.