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While museums and entertainment destinations have experimented with artificial intelligence since 2017, GAME ON! uses generative AI for the first time to make guests the hero of the college football story. Guests step up to a photographic face scan kiosk, prompting a series of questions about their favorite team, biggest rivals and their dream position they’d take on the field. The technology leverages this information to tailor their experience, spanning 14 fan-specific AI experiences throughout the Hall. Guests will see their likeness, preferences and personality through curated images and video with customized captions. Here are just a few examples:

• The Super Fan: Guests are transported to a college football stadium where they find themselves cheering in the stands and wearing their favorite team’s colors. Simultaneously, they can read about their own game day rituals.
• The Weight Room: This existing exhibit is being enhanced by GAME ON! AI so guests can both see themselves pumping iron and read about how they can reach maximum strength.
• The Coaches: The existing coaches exhibit has been updated with a video called “The Greatest Coaches That Never Were,” where guests are shown as a fictitious historic college coach who inspired their team through some unusual methods.
• The Champions & Contenders: Guests can pose with the Heisman and College Football Championship trophies, next to a display case featuring the real-life hardware.
• The Field JumboTron: As guests enter the College Football Hall of Fame’s famous field to kick, pass and run, they’ll find a video of themselves as their favorite team’s most recent college recruit with a personalized voice-over playing on the field’s large LED screen.

“As a leading attraction in sports and a symbol of College Football at the highest level, we were looking for a modern way to pay homage to the sport we love,” said Kimberly Beaudin, President and CEO of the College Football Hall of Fame. “GAME ON! is our mission in action: an experience that connects fans to college football through education, inspiration and entertainment, while honoring the sport’s excellence through every artifact and AI touchpoint.”

GAME ON! is the result of a ground-breaking, international collaboration between the College Football Hall of Fame, Georgia’s Creative Principals, New Zealand tech startup HyperCinema and The Producers Group from Los Angeles. “When the College Football Hall of Fame enlisted our help to reimagine its exhibits and experiences, we had the vision to help guests become part of the story, rather than just witness it,” said Geoff Thatcher, founder and chief creative officer of Creative Principals, the creative firm behind the development of GAME ON!.

HyperCinema’s groundbreaking technology and team has brought Creative Principals’ vision to life. “For the last two years, our team of skilled experts has been developing and refining this hyper-personalized storytelling technology. We’re honored to collaborate with Creative Principals to create this remarkable experience for the College Football Hall of Fame. Now every guest can become the hero of their own story, ushering in a new age for creative guest experiences,” said Dr. Miles Gregory, co-founder and creative director of HyperCinema, the company responsible for the patented technology that powers GAME ON!.

The upgrades to the Hall of Fame’s guest experience aren’t stopping with GAME ON!.

The Hall and Aflac partnered to create an all-new exhibit celebrating the rich shared history between the US Military and College Football. The fitting tribute honors our U.S. Service Academies, Senior Military Academies and Hall of Fame Inductees who served. The exhibit will showcase priceless artifacts, uniform displays and an 18ft x 12ft video wall of stadium flyovers. The new “Military and Football” exhibit also includes a GAME ON! AI experience putting guests in the cockpit of a plane or helicopter during a stadium flyover.

Additional upgrades include an expanded exhibit on the game’s biggest rivalries, a high-intensity walk-in tunnel, specially curated display honoring a decade in Atlanta and a reimagined retail experience in the Team Store.

The Chick-fil-A College Football Hall of Fame will reopen to the public on Saturday, August 24 with a 10th Anniversary Celebration and Kickoff Game Football Fest. For more information on the grand reopening or visiting the Hall in Atlanta, visit the College Football Hall of Fame website.

About the Chick-fil-A College Football Hall of Fame:
The national Chick-fil-A College Football Hall of Fame is dedicated to its mission to inspire and entertain by celebrating the passion and traditions of college football and its greatest players and coaches. The Hall celebrates the universal values of hard work, integrity and perseverance and fulfills its mission through storytelling, impactful programs and unique experiences focused on the core of preservation, celebration, and inspiration.  Located in the heart of Atlanta’s sports, entertainment and tourism district, the Hall provides visitors with a highly immersive, interactive, and engaging experience using a blend of historic college football artifacts and state-of-the-art, interactive multimedia exhibits. The National Football Foundation (NFF) founded the Hall in 1951 to immortalize the greatest players and coaches as role models for future generations and established its new home in Atlanta in 2014. The College Football Hall of Fame is a non-profit organization that provides a national platform for community outreach, education, and character development initiatives, and serves as a premier special event venue. For more information on the Hall, a 10-year TripAdvisor^® Certificate of Excellence recipient, please visit www.cfbhall.com.

About Creative Principals:
An experience design firm delivering creative leadership for brand experiences, theme parks and museums around the world.

About HyperCinema:
A New Zealand tech startup that has pioneered in-person AI-generated visitor entertainment experiences powered by their patented enterprise-grade Hypercinema technology.

About The Producers Group (TPG):
TPG is a premier provider of attraction development consulting and turnkey production services for destination attractions worldwide. TPG acted as the attraction producer for the new experience.

MEDIA CONTACT:
DKC Public Relations
[email protected] 

SOURCE The Chick-Fil-A College Football Hall of Fame

Chester Beatty App Sets a New Standard for Cultural Attraction Experiences

ORLANDO, Fla., Aug. 22, 2024 /PRNewswire/ — accesso Technology Group (AIM: ACSO), the premier technology solutions provider for attractions and venues worldwide, proudly announces the successful collaboration between its Professional Services team and Irish museum, the Chester Beatty to enhance the Chester Beatty visitor app. Initially launched in 2019, by late 2023 the app was ready for an upgrade and has now been relaunched with a fresh user interface and additional enriching features.

The app, built on accesso’s powerful Waymigo technology, offers visitors an immersive digital experience to explore the Chester Beatty collections and the museum. With audio tours available in 13 languages, an audio script, virtual 3D walkthroughs of the museum and online browsing of collections the app provides an engaging platform for both local and international visitors. The app also now features a new Children’s Quiz feature to engage younger audiences. The Chester Beatty app can be downloaded for free on iOS and Android devices.

“Our work with the Chester Beatty on the enhanced app represents a fusion of innovative technology and cultural enrichment. By leveraging our expertise, we aim to redefine how visitors engage with and appreciate the displays of manuscripts, rare books and other artifacts while creating memorable and accessible learning experiences for their guests,” said Ben Mathews, Senior Vice President of Enterprise Solutions at accesso.

App Features include:

• Modern, responsive design
• Multi-lingual audio and audio scripts in 13 languages
• Information and event features
• Trivia quiz suitable for all ages
• Visitor donation functionality

About accesso Technology Group plc

accesso is the leading global provider of patented and award-winning technology solutions that redefine the guest experience, drive increased revenue, streamline operations, and support data-driven business decisions for leisure & entertainment operators. Currently serving over 1,200 venues in 34 countries, accesso invests heavily in research and development to provide venues with technology that empowers them to deliver unforgettable guest experiences. Staffed by a team of attractions and cultural industry veterans, accesso partners with venues to increase their range of on- and off-site guest engagement to drive increased revenue through intuitive ticketing, point-of-sale, virtual queuing, distribution, and experience management technology. Learn more at accesso.com or follow accesso on Twitter, LinkedIn and Facebook.

About the Chester Beatty

Described by Lonely Planet as ‘not just the best museum in Ireland but one of the best in Europe‘, the Chester Beatty is the pre-eminent Irish museum promoting the appreciation and understanding of world cultures with holdings of manuscripts, rare books, and other treasures from Europe, the Middle East, North Africa and Asia. An engaging and welcoming space, visitors from Ireland and overseas will find permanent and temporary displays, an intercultural learning programme and a broad variety of public activities for all ages and backgrounds. For more information visit chesterbeatty.ie. 

SOURCE accesso Technology Group

NEW YORK, Aug. 22, 2024 /PRNewswire/ — The latest travel trend ‘Biophilia Travel’ has been revealed as wildlife getaways surge in popularity among US vacationers. In fact, Google searches for animal spotting experiences such as ‘Whale watching’ are up 40% in the past three months with a massive 94,000 searches per month.

Across the US people are prioritizing vacations that bring them back to nature and get them up close and personal with wildlife, according to new research from luxury travel specialists, Scott Dunn.

The demand for wildlife vacations could be a response to a growing desire among Americans to reconnect with nature, an emerging trend known as Biophilia. In Scott Dunn’s survey, 54% said this was the primary reason they wanted a wildlife vacation (54%), alongside craving a sense of adventure and excitement (51%).

The top motivators for Americans seeking a wildlife getaway are:

1. Connection with Nature (54%)
2. Adventure and Excitement (51%)
3. Unique Experiences (48%)
4. Peace and Tranquility (47%)
5. Bonding Experience with Family and Friends (44%)

Interestingly, one in five Americans say their desire to pursue a wildlife getaway comes from ‘conservation awareness’, while one in four respondents who are parents or grandparents believe seeing wild animals will make their children ‘more respectful of wildlife as they get older’.

While long-haul destinations are certainly seeing a surge in popularity, thousands of wildlife seekers across the US believe looking a little closer to home is the way to go. More than two thirds (68%) of Americans believe the US has the most to offer when it comes to wildlife spotting, in particular Yellowstone National Park, Hawaii and Alaska.

For those seeking a wildlife-filled vacation, Ali Holman, Wildlife Destination Manager at Scott Dunn, shares some top destinations to visit.

Wyoming

Home of the cowboys, Wyoming is the place to be if you’re yearning for a true wild west experience. We recommend traveling through the mountains of the Yellowstone National Park where you will find wildlife such as elk, bison, black bears and pronghorn antelope.

Madagascar

Nowhere does wildlife quite like Madagascar. Located in the southwestern Indian Ocean, it has everything you could possibly want, from lush rainforest to expansive savannahs. There is wildlife here you won’t find anywhere else in the world, including lemurs, which are endemic to Madagascar.

South Africa

Synonymous with safari, South Africa offers a breathtaking experience every time. Private guided safaris continue to be one of the most booked expeditions through Scott Dunn, with Kwandwe on the Eastern Cape being a fantastic option for children. If lucky, visitors will wildlife such as lions, leopards, elephants and rhinos.

Antarctica

For the true adventurers, Antarctica offers a real once in a lifetime trip. Of course, vacations here come with their challenges, but the reward is so worth it. Whale watching in the Antarctic is an experience not many people get to say they have done.

To find out more about Scott Dunn’s latest Travel Index, visit: https://www.scottdunn.com/us/inspiration/travel-trends/reports/2024/autumn 

Photo – https://mma.prnewswire.com/media/2486919/Scott_Dunn_Wildlife.jpg

SOURCE Scott Dunn

Single digital wallet eliminates the need to complete multiple registrations

Click here to download creative assets

LAS VEGAS, Aug. 22, 2024 /PRNewswire/ — BetMGM, a leading iGaming and sports betting company, is setting a new industry standard by becoming the first sports betting app to offer Nevada bettors seamless, nationwide connectivity through a single, digital wallet. Through its operation and partnership with MGM Resorts International and powered by Entain’s technology, this innovative feature makes BetMGM the only legalized sports betting app to allow Nevada residents and visitors to wager in the state and carry their funds to BetMGM mobile markets nationwide.

“We’re proud to lead the charge in Nevada with a single account and wallet that simplifies and elevates the betting experience,” said Adam Greenblatt, BetMGM CEO. “Our players can now immerse themselves in the excitement of MGM Resorts’ Las Vegas destinations or statewide while seamlessly continuing to place wagers in other BetMGM markets.”

The convenience of BetMGM’s single account and wallet feature allows the user to sign up once in- person at an MGM Resorts property in Nevada and then enjoy the enhanced sports betting app across all U.S. BetMGM mobile markets. New Nevada customers can sign up by downloading the mobile app, completing the verification steps, and visiting one of BetMGM’s nine retail sportsbooks including Bellagio, ARIA, The Cosmopolitan of Las Vegas, MGM Grand, Park MGM, Mandalay Bay, New York-New York, Luxor or Excalibur to complete their registration. When traveling to another jurisdiction, users will receive a pop-up message upon opening the app allowing them to switch to their account within the BetMGM market where they are currently located. Customers also can manually select their market within the app’s account tab to view their account for that state.

In February, BetMGM introduced a newly designed mobile sports betting app in Nevada that features an increased variety of Entain’s Angstrom-powered prop and parlay offerings along with digital deposits and withdrawals. Several new product enhancements also are expected to elevate the BetMGM experience for the start of the 2024 professional football season.

New Nevada customers can download the BetMGM app and receive a first bet offer of up to $250 paid back in bonus bets (offer only available in Nevada). Bonus bets are non-withdrawable and expire in seven (7) days. Existing users can check the promotions tab in their app for incentives such as parlay boost tokens, odds boosts and other available offers. Players also can earn BetMGM Rewards Points and Tier Credits by playing on BetMGM Sportsbook which are redeemable for digital bonuses and MGM Rewards Points.

BetMGM currently operates in 29 markets across North America with mobile and retail offerings. The BetMGM Sportsbook app is accessible on both iOS and Android.

As BetMGM continues to expand to new markets, responsible gambling education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry-leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.

For more information, follow @BetMGM on X.

Disclaimer
See BetMGM.com for Terms. 21+ only. NV Only. Subject to eligibility requirements. Bonus bets are non-withdrawable. Gambling Problem? Call 1-800-GAMBLER. 

About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://sports.betmgm.com/en/blog/.

Forward-Looking Statement
Statements in this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, which involve substantial risks and/or uncertainties, including those described in MGM Resorts International’s public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as “believes,” “expects,” “could,” “may,” “will,” “should,” “seeks,” “likely,” “intends,” “plans,” “pro forma,” “projects,” “estimates” or “anticipates” or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. BetMGM has based forward-looking statements on management’s current expectations, assumptions and projections about future events and trends. Examples of these statements include, but are not limited to, BetMGM’s expectations regarding launch of the new BetMGM app in Nevada and new enhancements available in the app such as single, digital wallet, expanded pre-game and in-game options, digital deposits and withdrawals, BetMGM rewards integration, and same-game parlay+. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Included among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements are: risks related to the effects of economic conditions and market conditions in the markets in which BetMGM operates, the significant competition within the gaming and entertainment industry; risks that launch of the app does not occur or does not occur in the manner described herein; BetMGM’s ability to execute on its business plan; changes in applicable laws or regulations, particularly with respect to iGaming and online sports betting; BetMGM’s ability to manage growth and access the capital needed to support its growth plans; BetMGM’s ability to obtain the required licenses, permits and other approvals necessary to grow in existing and new jurisdictions, and additional risks and uncertainties described in MGM Resorts International’s Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, neither MGM Resorts International nor BetMGM is undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts International or BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.

SOURCE BetMGM

ONTARIO, Calif., Aug. 22, 2024 /PRNewswire/ — Heybike, a thriving electric bike brand known for user-focused, reliable products, announced the launch of its most capable cargo Ebike to date — the Hauler. Designed to revolutionize the way people and goods are transported, Hauler boasts an impressive 440-pound payload capacity, a dual-battery system, and more standout features.

Nowadays, an increasing number of consumers are seeking eco-friendly and efficient transportation modes. Hauler is ready to serve as a versatile and powerful option that can handle everything from family adventures to commercial deliveries. With its sleek design, advanced features, and excellent quality, Hauler is believed to set a new standard in the cargo Ebike market.

Cargo-carrying, Stress-free Traveling! 

“As families and businesses increasingly turn to Ebikes for their transportation and hauling needs, we recognized the demand for a truly versatile and powerful cargo electric bike.” states Coco Liu, Marketing Director at Heybike.

Capable of hauling up to 440 lbs, Hauler riders can carry groceries, packages, gear, or even extra passengers. The Hauler is made to make these tasks effortless. Customers can equip Hauler with a Rear-rack Basket for grocery and package hauls, a Heavy-duty Orbitor Basket for the little ones, and DIY pegboards for versitle cargo carrying. Its bike frame is made from a durable aluminum alloy, capable of a fun ride while carrying significant weight. With Hauler, riders are able to find new possibilities to solving daily tasks with an Ebike.

Long-lasting Batteries, All-day Adventures

The Hauler isn’t just about hauling power. It’s also built for extended journeys. The dual-battery system shatters range limitations, offering riders the freedom to explore further and conquer longer distances with no “low battery anxiety”.

With a single battery (48V, 18Ah), Hauler delivers an impressive 55 miles of travel on a single charge – ideal for daily commutes, errands, or leisurely outings. For those seeking to truly push boundaries, an additional battery can be added (48V, 12.5Ah) to unlock a total range of 85 miles. With up to 85 miles of travel capacity, riders can reduce dependency on cars, contributing to a cleaner environment as well as enjoy the health benefits of cycling.

A Powerful Motor for Any Terrain

Equipped with a powerful 750W motor, the Hauler delivers up to 1400 watts of energy efficiency and power. With 80Nm of torque, Hauler reaches speeds of up to 28 MPH, giving riders all the power they need to conquer any terrain of their choosing.

Comfortable Riding for Better Adventures

Each Hauler is equipped a comfortable, breathable saddle that reduces pressure on the hips and the discomfort from sweating. Additionally, dual spring damper balls provide exceptional elasticity, offering added hip protection and a remarkably comfortable ride.

The hydraulic and braking systems are designed to provide a smooth, pleasant, and responsive riding experience. The front fork has 60mm of travel, greatly reducing impact on the rider and on the frame and extending Hauler’s lifecycle longevity. Front and rear hydraulic disc brakes provide a strong, reliable stopping force at Hauler’s max speed.

“We always aim to make an Ebike that focuses on the improvement of every user’s quality of life,” states Heybike CEO Jason Fang. “Hauler is made mainly for carrying groceries and traveling long distances. Or hope is that the dual batteries and large carrying space displays its capacity for riding trips and adventures. Whether it’s cargo to deliver, kids with soccer practice, or a rider that wants to travel freely, this ebike has no problem meeting such needs. “

Hauler’s versatility and practicality cater to a wide variety of scenarios. To learn more, visit Heybike official website for more Hauler specifications and other Heybike products.

About Heybike

At Heybike, we are about exploration, inspiration and using innovative solutions to disrupt everyday routine and bring joy back. We specialize in smart, high-quality electric bikes, but our true passion derives from knowing our bikes encourage the adventurous spirit and provides cleaner, greener solutions to climate issues. Our desire: Giving riders feelings of joy and happiness with every awesome bike ride.

For more information about Heybike, and to stay up-to-date on the latest biking news, releases, and more, visit www.heybike.com, or follow us on Facebook(HeyBike), Instagram (heybike_official), Twitter (@heybikeofficial), or YouTube (heybike).

SOURCE Heybike

WASHINGTON, Aug. 21, 2024 /PRNewswire/ — The Transportation Security Administration (TSA) is prepared to screen more than 17 million people during what is expected to be the busiest Labor Day travel period on record, which will run Thursday, August 29 through Wednesday, September 4. The peak travel day is projected to be August 30, when TSA expects to screen 2.86 million people.

Air travel volumes this summer are the highest the agency has seen in its history. The agency expects passenger volumes to be 8.5 percent higher than last year during this time, and has already screened 239.8 million people since Memorial Day weekend, which is an average of 2.7 million per day. The top ten busiest travel days in the agency’s history have all occurred this year since May 2024. The agency reached a new milestone on July 7, when Transportation Security Officers (TSOs) screened more than 3 million people in a single day.

“People are traveling more than ever this summer and TSA along with our airline and airport partners stand ready to close the busiest summer travel period on record during this upcoming Labor Day weekend,” said TSA Administrator David Pekoske. “I commend our vigilant workforce, from our TSOs on the front lines at airport security checkpoints across the country to those behind the scenes, working hard to keep the transportation system secure—especially as we continue to roll out new checkpoint technology that improves security effectiveness, efficiency, and the passenger experience.”

TSA is staffed to meet its wait time standards, which are 10 minutes and under in TSA PreCheck® lanes and 30 minutes and under in standard screening lanes. With this increase in travel volumes, TSA recommends airline passengers travel with ease by enrolling in the TSA PreCheck Trusted Traveler Program, where members do not need to remove shoes, belts, 3-1-1 liquids, laptops, food items, and light jackets at the checkpoint. TSA PreCheck members are reminded to make sure their Known Traveler Number (KTN) is in their airline reservation so it appears on their boarding pass. 

REAL ID will go into effect in less than nine months, starting May 7, 2025. Airline passengers will soon need a REAL ID-compliant form of identification when flying. If the driver’s license is not REAL ID-compliant, they must have another form of acceptable identification, such as a U.S. passport. REAL ID driver’s licenses and identification cards have a small star in the upper right corner indicating they meet federal regulations that establish minimum security standards.

Check out TSA’s top travel tips for an efficient and successful trip through security.

SOURCE Transportation Security Administration

Airline Veteran to Guide Pricing and Yield Management in Carrier’s Revenue Organization

DALLAS, Aug. 21, 2024 /PRNewswire/ – Southwest Airlines Co. (NYSE: LUV) has appointed Tim Lyon to a new role as Vice President Pricing, where he is focusing additional attention on the carrier’s yield and pricing discipline. Lyon brings more than two decades of airline industry experience and will oversee the carrier’s Pricing Department, coordinating closely with business units that guide Revenue Management and Sales.

“Tim’s talent is highly regarded across our industry, and Southwest expects to benefit from his expertise as we sharpen our focus on maximizing our low-fare leadership in ways that express our unique value, all-in flexibility, and standalone Hospitality,” Andrew Watterson, Southwest Airlines Chief Operating Officer said. “We’re bolstering our Revenue organization to elevate our pricing and yield management focus and drive improvement of our revenue performance.”

Lyon previously was Managing Director of Domestic Pricing at both American Airlines and US Airways.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 (the “Exchange Act”). Specific forward-looking statements include, without limitation, statements related to (i) the Company’s expectations with respect to benefitting from Mr. Lyon’s expertise; and (ii) the Company’s focus areas, goals, and initiatives, including with respect to maximizing low fare leadership, pricing and yield management; and driving improvement of its revenue performance. These forward-looking statements are based on the Company’s current estimates, intentions, beliefs, expectations, goals, strategies, and projections for the future and are not guarantees of future performance. Forward-looking statements involve risks, uncertainties, assumptions, and other factors that are difficult to predict and that could cause actual results to vary materially from those expressed in or indicated by them. Factors include, among others, (i) the impact of fears or actual outbreaks of diseases, extreme or severe weather and natural disasters, actions of competitors (including, without limitation, pricing, scheduling, capacity, and network decisions, and consolidation and alliance activities), consumer perception, economic conditions, banking conditions, fears or actual acts of terrorism or war, sociodemographic trends, and other factors beyond the Company’s control, on consumer behavior and the Company’s results of operations and business decisions, plans, strategies, and results; (ii) the Company’s ability to timely and effectively implement, transition, operate, and maintain the necessary information technology systems and infrastructure to support its operations and initiatives, including with respect to revenue management; (iii) the cost and effects of the actions of activist shareholders; (iv) the Company’s ability to obtain and maintain adequate infrastructure and equipment to support its operations and initiatives; (v) the Company’s dependence on The Boeing Company (“Boeing”) and Boeing suppliers with respect to the Company’s aircraft deliveries, fleet and capacity plans, operations, maintenance, strategies, and goals; (vi) the Company’s dependence on the Federal Aviation Administration with respect to safety approvals for the Company’s new cabin layout and the certification of the Boeing MAX 7 aircraft; (vii) the Company’s dependence on other third parties, in particular with respect to its technology plans, its plans and expectations related to revenue management, operational reliability, fuel supply, maintenance, Global Distribution Systems, and the impact on the Company’s operations and results of operations of any third party delays or non-performance; (viii) the Company’s ability to timely and effectively prioritize its initiatives and focus areas and related expenditures; (ix) the impact of governmental regulations and other governmental actions on the Company’s business plans, results, and operations; and (x) other factors, as described in the Company’s filings with the U.S. Securities and Exchange Commission (the “SEC”), including the detailed factors discussed under the heading “Risk Factors” in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and in the Company’s Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2024.

ABOUT SOUTHWEST AIRLINES CO.
Southwest Airlines Co. operates one of the world’s most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 117 airports across 11 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline¹. Based in Dallas and famous for an Employee-first corporate Culture, Southwest maintains an unprecedented record of no involuntary furloughs or layoffs in its history. By empowering its more than 74,000² People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 137 million Customers carried in 2023. That formula for success brought industry-leading prosperity and 47 consecutive years³ of profitability for Southwest Shareholders (NYSE: LUV). Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship. As the airline with Heart, Southwest has set a goal to work toward achieving net zero carbon emissions by 2050⁴. Southwest has also set near-term targets and a three-pillar strategy to achieve its environmental goals. Learn more by visiting Southwest.com/planet.  

¹Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey since Q1 2021  
²Fulltime-equivalent active Employees    
³1973-2019 annual profitability
⁴Our net zero by 2050 goal includes Scope 1, Scope 2, and Scope 3 Category 3 emissions only and excludes any emissions associated with non-fuel products and services, such as inflight service items. 

SOURCE Southwest Airlines Co.